Enactive Cinema is an interactive cinema format created by Pia Tikka and collaborators. In an enactive cinematic experience the viewers immerse into the narrative while what we call an 'Eisensteinian montage machine' tracks their unconscious emotional and bodily responses and modifies the film based on these changes.
Check the book by Pia Tikka
Enactive Cinema: Simulatorium Eisensteinense 2008 (incl. DVD)